With strategic and creative thinking, we helped bring the Chase Mastery campaign starring Serena Williams, Stephen Curry, Jon Batiste, and others to the digital space.
We gave new life to existing assets shots for television commercials and created completely fresh creative across social and digital platforms - as well as a new television spot for the US Open.
The Results: "The best brand results we have seen to date for Chase" - Facebook & Nielsen, including a 13% increase in consumer preference.
A partner agency had shot beautiful footage that would have ended up on the cutting room floor. So we interviewed Jon Batiste to get fresh audio and create an effective video to help launch his new song release:
Cutdowns of television spots were created with social best practices in mind and with enough context for a sound-off environment:
We cut individual gifs:
Added elements to make captured footage more engaging:
Created carousels for Instagram and Facebook.
We were able to create a world of social and digital creative out of existing footage. With the desire to craft unique pieces for the appropriate platforms and the knowledge of what works, we brought this campaign to life for Chase.
My Role: Creative Director