For home lending, you need a partner. And with competitive apps selling ease and speed, Chase wanted to separate itself and get people to come into a bank and work with a Chase Home Lending expert.
To show the benefit of creating a relationship with a Chase home lending advisor, we worked with The Property Brothers. Drew and Jonathan Scott have each other. And a consumer has Chase.
Along with social and digital creative, we shot a tv commercial.
Our shoot was planned to capture footage for a television spot and a wide range of social and digital assets including unique digital assets:
A Facebook canvas:
And multiple Facebook carousels. One directed towards people looking for a new mortgage:
And one directed towards people looking to open a home equity line of credit:
We also created ads for banners and Pinterest:
And Chase owned channels, like their website and emails:
My Role: Creative Director