Credit Score.
The term itself makes some people uneasy. The number can be downright scary. So we worked with one woman to face one fear and prove she could overcome another: her credit score.
For the film, we focused on bringing out what was special about our hero and our experts.
In addition to our hero video, we created multiple cut downs and tested to optimize performance. Here is the top performer:
We used our assets to make ads for Snapchat, gifs for emails to card holders and prospects, and assets for multiple owned channels:
My Role: Creative Director