Traditional ideas of masculinity and strength are entrenched within the world of sports, so we shot a film in the heart of football country, a high school in Alabama, to show what a coach really means to his players.
We created and captured an incredible moment for everyone involved. Coach still sends a yearly Christmas card our way.
Telly Award Winner for Online Video
We used social media to collect nominations from around the country.
And created social content from those who were chosen.
In addition to a film and social & digital creative, we used the assets and availability we had to create long-form articles on Medium.
My Role: Associate Creative Director